NavSys Marine Electronics is a startup business especially focused on providing sales and services to small, medium and big yacht owners.

In services we can provide:

• installations of various marine equipment and electronics
• repairs
• maintenance
• on spot training
• After sales services and warranty issues to new yachts imported by various dealers 

The only way we can hope to differentiate well is to define the vision of the company to be a marine technology ally to our clients. We will not be able to compete in any effective way with the two mainland-based retail companies by selling boxes of products as appliances. We need to offer a real alliance to our local customers.

The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times. We will be there for our customers for the easy to use products but also for the complex products that require serious knowledge and experience to use. Our competitors tend to sell only the products themselves, and very little in the way of after-sale training and support.

Unfortunately, we cannot sell the products at a higher price just because we offer services; the market has shown that it will not support that concept. We have to also sell the service and products and charge for them separately.

Technology has had a great effect on this business over the past couple decades; however, specialized services from experience personnel are needed. Installations, repairs and training would not be a problem for us. We will move into this business with the aim of bringing the most efficient solutions to our clients while providing value-added customer support and service, and earning a reasonable profit in the process.